- Nissan to unveil an all-new crossover utility, the company's first new nameplate launched in the last eight years, during its 12:05 p.m. PST press conference today
- Nissan and Lucasfilm Ltd. collaborated to build seven show cars inspired by the characters and crafts of Star Wars: The Last Jedi
- The Nissan display features a fleet of six X-wing starfighter replicas from Star Wars: The Last Jedi overhead and a variety of high-tech displays including augmented reality and virtual reality to entertain and educate auto show guests about Nissan Intelligent Mobility
- The seventh, and largest by far, of the Star Wars-inspired show vehicles will be revealed during an "Intergalactic Fireside Chat" at 10:05 a.m. PST Thursday, Nov. 30
LOS ANGELES – Nissan is out in full force at this year's Los Angeles Auto Show with the debut of an all-new crossover utility vehicle and a fleet of Star Wars-inspired show vehicles.
The first new nameplate launched in the last eight years, the new crossover utility will join Nissan's best-selling Rogue and Rogue Sport CUVs in U.S. showrooms.
Additionally, Nissan is bringing Star Wars excitement to the show floor of the Los Angeles Auto Show. The fully immersive environment involves Star Wars-inspired show vehicles, a fleet of X-wing starfighter replicas and several interactive opportunities all in celebration of Nissan's collaboration with Lucasfilm Ltd. for Star Wars: The Last Jedi in theaters Dec. 15.
Seven custom Star Wars-inspired show vehicles
Constructed not only as a way for Nissan to bring the Star Wars galaxy to some of its best-selling models, the seven custom show cars are also a way for the brand to express its true love of the movie franchise. The concepts – not available for purchase – are based around characters or vehicles found in Star Wars: The Last Jedi, each with its own signature twist. From the menacing TIE Silencer Nissan Maxima to the fully functioning BB-8 sitting inside Poe Dameron's Nissan Rogue-based X-wing, there is plenty to see and experience for Star Wars fans of all ages.
Fleet of X-wings
Fighting for The Resistance, a fleet of six X-wing starfighter replicas hovers over the Nissan stand on display for all to see. The X-wings are scale models designed to exacting film specifications and worthy members of the Resistance starfleet. In formation on the front lines, the unmistakable spacecraft can be seen from nearly anywhere in the galaxy, or the show floor.
Star Wars: Droid Repair Bay Virtual Reality Experience
A requisite stop for any fan of virtual reality is Star Wars: Droid Repair Bay Virtual Reality Experience, created by ILMxLAB. The experience puts users inside a virtual repair bay on General Leia's ship where they can interact with BB-8 and other brand-new droids created for this story. Anyone who misses this opportunity will have the chance to participate in the VR experience at select participating Nissan dealers across the country.
Star Wars Digital Mirror Experience
Visitors to the Nissan show can jump right into the Star Wars universe by simply standing in front of what appears to be a typical mirror. However, upon approaching the display visitors transform into a digital character from Star Wars: The Last Jedi.
"See the Unseen" Augmented Reality Lobby Experience
As soon as auto show attendees walk through the convention center doors, they'll be greeted by Nissan and Star Wars excitement. Visitors will be invited into a scene inspired by Star Wars: The Last Jedi and can see the Nissan Maxima and Rogue like they've never seen before. Within the display space, Nissan leverages augmented reality technology with "See the Unseen" that will virtually transport the vehicles into another galaxy while exhibiting Nissan Intelligent Mobility features.
Star Wars character appearances on the show floor
R2-D2 and First Order Stormtroopers will greet fans during the following times:
Saturday, Dec. 2 from 1:00 – 5:00 p.m.
Sunday, Dec. 3 from 1:00 – 5:00 p.m.
Saturday, Dec. 9 from 10:00 a.m. – 2:00 p.m.
Sunday, Dec. 10 from 1:00 – 5:00 p.m.
For more information on the complete Nissan vehicle lineup and available advanced safety, security and driver assistance technologies, please visit nissannews.com.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third member of the Alliance – a grouping with combined annual sales of almost 10 million units a year.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
# # #
Senior Manager, Product Communications, Truck, LCV, Outdoor and Marketing