Celebrating a new truck and Nissan’s ties to the community where it’s being built

On July 14, Nissan celebrated the launch of the all-new 2022 Nissan Frontier at the site where the much-anticipated mid-size pickup truck is being assembled. To mark the launch, Nissan invited six multicultural media guests from around the country to the Nissan Canton Vehicle Assembly Plant to experience the truck up close and to witness just how deep Nissan’s roots run in the Jackson community.

In automotive manufacturing, there are few moments as exciting as a vehicle’s Start of Production (SOP). Nissan’s multicultural media guests were part of the SOP excitement as they toured the Canton Assembly plant and sat front center, alongside employees and Nissan leadership, for the Frontier’s grand reveal.

Nissan has been an active supporter of the community surrounding its Canton plant since opening its doors there in 2003. In the 18 years since, Nissan has contributed more than $17 million to community organizations throughout the state. During their time in Canton, Nissan’s multicultural media guests were able to experience two of those organizations firsthand when the group toured Two Mississippi Museums made up of the Museum of Mississippi History and the Mississippi Civil Rights Museum.

In June, the Nissan Foundation awarded a $30,000 grant to Two Mississippi Museums to support their efforts to educate visitors about Mississippians fight for equality. Through interactive galleries, the Mississippi Civil Rights Museum shares how the Mississippi movement contributed to national change. The Museum of Mississippi History explores the state’s history and shares stories of the past that can help influence Mississippi’s future.

Also during their time in Canton, Nissan’s multicultural media guests visited the Mississippi Food Network, a long-time Nissan partner. Since 1984, the Mississippi Food Network has fed more than 150,000 people throughout the state and even some counties in Tennessee. The group spent an afternoon volunteering alongside Nissan employees packing boxes and hearing from Food Network leaders about the impact volunteers and corporate partners like Nissan make to their operation. Since 2012, Nissan has contributed more than $300,000 to help the Mississippi Food Network further its mission to relieve poverty-related hunger in the Jackson area.

Nissan is committed to showcasing the work of Foundation grantees like the Two Mississippi Museums and community partners like the Mississippi Food Network. We invite you to check back for more stories about the people and places making a difference in the communities where Nissan employees live and work.

 

Nissan’s multicultural media guests visited the Mississippi Food Network and spent the afternoon packing boxes and hearing from Food Network leaders about the impact volunteers and corporate partners like Nissan make to their operation.