NASHVILLE, Tenn. – Nissan swept all seven categories in which it was nominated in the 2026 Newsweek Readers’ Choice Awards™. The awards include recognition for Nissan as the No. 1 Best Brand Dealership Experience, Best Car Brand, Best Truck Brand and Best SUV Brand.
In addition, three Nissan vehicles won their respective categories: Nissan Sentra earned No. 1 Best New Car, the Nissan Frontier was named No. 1 Best New Truck and the Nissan Rogue was named No. 1 Best New SUV. The Nissan Altima was also named No. 2 in the Best New Car category.
“Winning every category we were nominated in the Newsweek Readers’ Choice Awards is a powerful vote of confidence from consumers,” said Tiago Castro, senior vice president, U.S. Marketing & Sales, Nissan and INFINITI. “From our cars, trucks and SUVs to the dealership experience, it shows we’re delivering what drivers truly value. That kind of customer enthusiasm is driving Nissan’s momentum as the fastest-growing automotive brand in the U.S. and pushing us to go even further.”
The Newsweek Readers’ Choice Awards allow readers to recognize the brands and products they trust the most by voting across multiple categories. Nominees for each category are selected by Newsweek’s editorial team, with input from industry experts and contributors.
“This is an extraordinary achievement and a standout moment in this year’s automotive Readers’ Choice™ Awards program,” said Ryan Kinney, Senior Vice President, Research Strategy & Revenue, Newsweek. “Earning seven #1 placements reflects the confidence Newsweek readers have in Nissan across the full customer experience—from product quality and performance to trust, value, and overall brand strength.”
The all-new 2026 Nissan Sentra expertly blends elevated design with drive-enhancing technologies, built on four-plus decades of proven value. Sentra has the most standard features of any sedan in its class1, representing impressive customer value with Manufacturer’s Suggested Retail Prices (MSRP) starting at $22,6002.
The 2027 Nissan Frontier is the right-sized pickup with distinct design, impressive capability and thoughtful convenience features, proudly assembled in the U.S. at Nissan’s Canton, Mississippi plant. The plant recently celebrated assembling the 1 millionth Frontier truck in Canton; Nissan has assembled 2 million Frontiers in the U.S. since production of the truck began at Nissan’s Smyrna, Tennessee plant in 1998. A limited‑run 250th Anniversary Edition of the Frontier pickup truck celebrates the nation’s 250th anniversary. It features a graphic that reads ‘Frontier’ on the tailgate with a monochromatic Stars and Stripes design, and is limited to just 2,500 units assembled through the month of July.
Nissan is America's fastest-growing mainstream brand3, powered in part by Frontier retail sales, which were up 37% year-over-year for the quarter, delivering the best June retail sales since 2010.
The Nissan Rogue builds on strong core of family-friendly design, flexible storage space and an efficient4 turbocharged powertrain. Rogue offers convenient features throughout, Rogue also was recently named the No. 1 Compact SUV for New-Vehicle Quality in the JD Power 2026 U.S. Initial Quality Study℠ (IQS)5.
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.
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- AutoPacific Segmentation. 2026 Nissan Sentra vs. latest in-market competitors in the Mainstream Compact Class (excludes Hatchbacks & EVs). Based on standard performance, safety, infotainment, and convenience features listed on manufacturers' websites. Base models compared.
- All prices are Manufacturer's Suggested Retail Price (MSRP). MSRP excludes destination and handling charges, tax, title, license and options. Dealer sets actual price.
- Based on non-luxury automakers' U.S. retails sales growth percentage when comparing Sept 2025-May 2026 to the same period a year prior.
- 2026 EPA Fuel Economy Estimate 29 City/36 Highway/32 Combined. Actual mileage may vary with driving conditions. Use for comparison only.
- Nissan Rogue received the lowest rate of reported problems among compact SUVs in the JD Power 2026 U.S. Initial Quality Study of new vehicle owners’ experiences after 90 days of ownership. Visit jdpower.com/awards for more information. Awards based on 2026 model year. Newer models may be shown.”
