Craig Keeys is regional vice president, Central Region, Nissan U.S. Appointed to this position in April 2025, Keeys is responsible for regional sales and marketing, incentive spending, distribution, dealer network development, financial controls, and dealer and customer satisfaction across Nissan's seven-state Central Region.
Previously, Keeys was group vice president, INFINITI Americas where he was responsible for overseeing the INFINITI brand in the United States, Canada, Mexico, Latin America, Caribbean and Israel markets.
Craig brings more than two decades of dynamic leadership in sales, marketing, aftersales and logistics experience. Since joining Nissan Group in 1998 as a Parts Distribution Center operator, he's earned roles of increasing responsibility within the company.
Craig holds a bachelor's degree in African American studies from Rutgers University-New Brunswick.
(Created April 2025)
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