Stories

Nissan Stories offers a look beyond the headlines and product pages
by sharing untold perspectives on our progress, purpose and the people who make it happen.
We show how our teams solve real challenges, turn bold ideas into reality and move the company forward — one story at a time.

Front left 3/4 angle of the 2027 Nissan Rogue Hybrid Platinum parked in front of a house with trees behind.

Behind the Design of the all-new 2027 Nissan Rogue Hybrid
A collage of Nissan wheel with the brake calipers showing.

The hidden language behind Nissan's brake caliper colors
A Datsun 240Z and Nissan Z with green virtual flooring beneath them.

5 new nostalgic nods included in the 2027 Nissan Z
Front right 3/4 view of the 2027 Nissan Frontier Sport Edition parked on a clearing in a wooded area.

Nissan Frontier Sport Edition: A punchy off-road package to meet a growing market
A test vehicle that has struck and object, the hood is caved in, testing stickers are visible.

Confidence comes standard: How the 2026 Nissan Sentra became an IIHS TOP SAFETY PICK+
A graphic of the 2027 Rogue Hybrid with "All-New 2027 Nissan Rogue Hybrid Explained" written in white text.

Instant power, no transmission, game-changing drive: 2027 Nissan Rogue Hybrid e‑POWER's technology explained
The gear shift inside the 2027 Nissan Z NISMO.

Fans asked. Nissan answered: The manual Z NISMO and more for 2027
Wide angle of the driver and passenger seat of the Nissan Sentra.

TailorFit®: How Nissan designed premium seating that looks and feels like leather
An engine on a table in a factory plant setting.

Toughness-tested: How Nissan Frontier’s V6 is engineered to endure the extreme
A blue graphic with a Nissan vehicle and 2026 listed in a holiday format.

Warm holiday wishes from Nissan Group Communications
The New Nissan Qi2 wireless charger, it sits below the center dashboard controls.

Nissan’s new wireless charger fixes the biggest problems with in-car charging
Angled view of a finger hovering over an infotainment screen to press touch screen call to actions.

Nissan Personalized Sound is like having music remastered just for you
Murano Interior

The science of comfort: How Nissan Murano makes life easier for families across generations
Profile views of both the Nissan Z and 2026 Nissan LEAF against a blue background.

Z-proven, LEAF-tuned: How Nissan engineers apply ‘Nissan-ness’ across segments
Front right 3/4 view of the 2026 Nissan Sentra driving on a city pathway.

Why the 2026 Nissan Sentra looks bigger without growing an inch
Multiple cars driving on a highway viewed from a above, a virtual blue glow flows behind the vehicles.

How communicating cars are helping Nissan ease traffic jams
Nissan Armada

Behind the Design: Nissan Armada NISMO
Rear 3/4 view of the 2026 Nissan LEAF against a blue background.

2026 Nissan LEAF: Designing a sleek, air-cheating crossover EV
Nissan engineers worked to enhance rear-seat crash test performance in the 2025 Murano.

How Nissan engineered the safest Murano yet
Patrick standing and smiling in front of a cushioned sound-proofed wall.

‘Golden Ears’: Meet the man fine-tuning Nissan audio systems

Z NISMO Precision Sushi Knife: At the cutting edge of craftsmanship and performance innovation
Close up of the front half of the grill and headlights on a blue 2025 Nissan Murano.

Aurora Blue Metallic is Nissan’s newest paint color
A front view of a gray 2025 Nissan Ariya parked by a charging station on a sunny day.

Nissan Ariya and NACS: Your top charging questions answered
Low angle front 3/4 view of a black Nissan Ariya that has "Nissan Security" written on the side.

Nissan Ariya proves its mettle: 30,000 miles of rugged desert patrol

How the 2025 Nissan Armada earned its PRO-4X badge

Negative temps? No problem: How Nissan engineers tested Ariya to withstand bitter cold
A blue graphic that reads “Happy Holidays” in white with “2025” in blue beneath, a red Nissan Armada is the zero in 2025.

Warm wishes from Nissan Communications
Green working at the Nissan Canton Vehicle Assembly Plant.

An on-site medical unit saved a Nissan employee’s life – now, she’s part of the team.
A blue first generation, orange second generation and red third generation Nissan rogue all parked in a line.

Creating a crowd-pleasing crossover: The evolution of Rogue design
A white camouflaged 2025 Nissan Kicks driving along a snowy path in the woods.

Cold Kicks: How Nissan prepped its all-new crossover for the extremes
The tan, silver and white steering, dashboard, and part of the seats inside the 2025 Nissan Murano.

Behind the design of the 2025 Nissan Murano: A sleek, sophisticated oasis
Front view of the Nissan Frontier Tarmac, parked in a lot on a foggy day.

Nissan Frontier TARMAC: A one-of-a-kind, track-ready muscle truck
Right rear 3/4 angle of the 2025 Nissan Armada driving down a dirt path. dust flies up from speed.

How GT‑R-inspired engineering delivers the 2025 Nissan Armada’s record torque
A circular infographic lad over an image of a BESS in front of the Nissan headquarters.

Pioneering Sustainability: Nissan LEAF batteries get a second life
An AUTIS structure holds a car body frame in the air with a tube light over top of it.

How AI is driving Nissan’s cutting-edge paint process toward perfection
Nissan employee Henriëtte James sitting with her black and brown rescue dog, Tula, with a black Nissan Ariya and trees in the background

A smooth road to recovery
Tight front right 3/4 view of a 2025 Nissan Armada parked with its wheels turned on a grassy hilltop overlooking mountains.

From the big city to the great outdoors: Behind the design of 2025 Armada
Multiple Sentra Cup racecars racing on a black track, bright green grass is beside and a green flag is in view.

Nissan Sentra Cup makes historic debut at iconic Lime Rock Park
Blue 1967 Nissan Patrol in a piney meadow with boue skies behind, a Nissan SUV's grill is parked close to the camera shot.

1967 Patrol: Paving the way for decades of tough Nissan SUVs
Front left 3/4 view of a red and white Nissan Formula E Racecar under a spotlight in a dark room.

Inside the cutting-edge EV performance of Nissan’s Formula E racecar
Front left 3/4 angle of a blue, white, and red Nissan racing car against a black bag round with shadowing.

Nissan GTP ZX-Turbo to be showcased at Monterey Car Week
A man at a park, smiling and petting a large dog in front of a Nissan car.

Nissan pet-friendly accessories are ready for the whole pack
A woman in Nissan Formula E gear on a laptop near the race track.

Meet the women powering Nissan in Formula E
A dancing woman in a colorful dress with the sun shining through the colors with two children on her side

Strengthening community: Nissan's record year of grant support
A woman and man chatting in front of a black Nissan Ariya during fall time.

How an in-person program helps Nissan drivers master their car’s tech
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Driven by passion: GT‑R enthusiasts, journalists revisit heart-pounding R35 moments
Tom hu in the front seat of a car twisted to look through the back window, the angle is from the rear passenger seat.

From handbags to winches: A designer’s unexpected sources of inspiration

Iconic GT‑R colors, then and now
A photo collage of two parents holding a baby, the second image is a hand holding a seat belt buckle from a vehicle.

Nissan engineer documents pregnancy using car parts
Front left 3/4 shot of a silver 2025 Nissan Kicks parked on concrete against a cityscape.

How sneakers and football helmets inspired Nissan Kicks’ new look
3/4 view of a Red Nissan Pathfinder

1990 Nissan Pathfinder: Rugged for real life

At South Carolina Nissan dealership, doing good is good for business
Front left 3/4 angle of a 2024 Z NISMO on a gray floor and dark red gradient background.

Nissan Garage Exclusives: 2024 Z NISMO
A large group of students, mentors and Nissan executives standing around a Nissan Ariya, GT-R and Z

‘A life-changing experience’: Nissan Ready electrifies the next generation
Gran turismo drivers in black, white and red racing suits leaning on white racing GT-Rs on a racetrack.

Digital to driveway: Nissan’s longstanding link to video games
A tablet screen showing various apps

5 ways Google built-in transforms the 2024 Nissan Rogue
a large group of people taking a photo

Happy New Year from Nissan Communications

A home ownership dream becomes reality with a hand from Nissan

Glaring opportunity: How Nissan is countering a headlight dilemma
A dark blue Nissan Ariya parked on a dirt road with bright orange turned tress lining the road behind.

5 Great Lakes. 24 hours. One all-electric Nissan Ariya.
An image of a wine red 1993 Nissan Altima with a light background.

1993 Nissan Altima: Nissan’s ‘Goldilocks’ of midsize sedans
Skyler Petrille, Nissan master technician working on a car with the wearable technology on his head.

Fast-track fixes: Nissan dealers speed up service with LenZ℠ wearable tech
Two men sitting in a warm lit room talking to each other using hand gestures

Wake-up call: How better sleep can lead to safer roads
A designer working on a new model of 2024 Rogue.

Rogue refreshed: Why minor design changes are a major opportunity
An old Nissan Frontier on the left and the newer Frontier on the right, both images taken on Mojave road.

Preserving the frontier: Nissan’s 40-year friendship with the Mojave Road
A yellow Z Highboy Roadster parked on a wooden stage.

Nissan at SEMA: Years of outrageous thrill
A group of people pausing for picture in front of trees.

‘1,000 times faster’: AI machine learning is turbo-charging research speeds at Nissan’s future-focused Silicon Valley lab
A futuristic black concept car with a door opened upward.

Four decades. Four groundbreaking concepts that transformed Nissan
A red hardbody parked in the woods.

Nissan Heritage spotlight: the Hardbody legacy continues
Josh Bredeson and Josh Shaffer in the hospital room smiling.

A nearly impossible match: Nissan employee donates kidney to save co-worker’s life
A collage of various kinds of Nissan GT-Rs.

A picture is worth a thousand unforgettable memories
A collage of images of people in the background with accompanying phrase that says "Grest place to work".

Celebrating the people who make us great
An image taken in 1980s, Younker Nissan with a few people looking at a car.

Nissan dealership puts family first, 60 years and counting
A red Datsun Fairlady 1200 Roadster parked in a white room.

Nissan Heritage Collection spotlight: Datsun Fairlady 1200 Roadster
A student pointing at sketches of Nissan canyon rider.

Inspiring the designers of the future, today
A beige Datsun 510 parked in a white room.

Nissan Heritage Collection spotlight: Datsun 510
An image of Nelly Colón working on a car.

From aspiring vet to master tech
6 people standing by a silver Nissan Z.

Finely tuned for enthusiasts: the all-new Nissan Z
Nissan Z pained with multiple colors such as light blue, red, purple, yellow, and red.

The ART-of-Motion by Automotive Rhythms for the Nissan Z
Multiple of cars driving on a freeway with a copper Ariya.

Technology 1. Tension 0.
A side by side image of 2 families.

Work life balance: When the family grows
A portrait of Brian Brockman in a suit.

Happy holidays from Nissan Communications
An image of 3 animated people standing in front of a car with accompanying phrase "Heroes of innovation".

Nissan’s heroes drive everyday innovation - Part 1
An old photo of 3 people looking at a light blue Nissan car.

Nissan Heritage Collection spotlight: Gobi concept
5 people on stage discussing with an audience.

Nissan Foundation kicks off 30 years of building inclusive communities
A classic red Nissan Z with its hood open.

A classic Nissan Z returns home
A collage of images of cars and people taken in manufacturing plants.

Voices of manufacturing: The people assembling Thrill for Nissan drivers
Larson behind the wheel dressed in white.

'60 years in 30 seconds' – deconstructed
5 trucks, 5 people, and a dog pausing in front of a white house.

Nissan Decherd celebrates 25 years of people, passion and powertrains
An image of a green Nissan car and a black Nissan Z chair.

New products, classic Nissan designs
3 paper cars on a wooden table.

Paper cars made fun!

Hidden design elements in the all-new Nissan Z
A white Nissan electric car parked in front of a moving train.

Used Nissan EV batteries find new purpose in east Japan train crossings

INFINITI Origins: People deserved a human-centered brand. INFINITI was founded to do just that.
2 people working on a clay sculpture.

The Essence of Z-ness #5
An image of the Nissan Ariya interior with a sunset in the background.

Hidden in plain sight
Multilple of silver racing cars with a blue racing car in the front parked neatly in front of shipping containers.

From Skyline to GT‑R
Naoyuki Ohkoshi and Takuya Yamashita pausing in front of a green Nissan Z.

Meet the all-new Nissan Z exterior designer Naoyuki Ohkoshi and interior designer Takuya Yamashita

Finding harmony in art, nature, and wine: The Donum Estate inspires conversation with INFINITI
A portrait of Tori Keerl in her dark gray Nissan coat at her desk.

Meet the nose of Nissan North America

Nicholson Hat Company: Filled to the brim with passion for tailored artistry

INFINITI Inspiration: Daniel Wurtzel's visual poetry takes flight
A portrait of 3 Nissan researchers in their work uniforms.

Dare to do what others don't. A peek inside Nissan’s research center in Japan

The power of touch
3 people surrounding a gray Nissan car.

When your car speaks with both intention and emotion
Sébastien Buemi pausing in front of a white Nissan LEAF.

My Life With A Nissan LEAF: Sébastien Buemi
A yellow Z with a man standing behind it.

StorieZ: A 50-year love affair with Z
A tachometer on the left and a race driver in a red helmet on the right.

The essence of Z-ness #3
Tyler Szymkowski behind the wheel on a freeway.

This intern sat in the worst U.S. traffic jams to enhance Nissan’s ProPILOT Assist system
A portrait of Ahn in a black shirt.

The art of Zen in the Nissan Ariya
2 people sitting in the front seat of a white Nissan Z.

StorieZ: San Antonio Z owner restores family heirloom after years of adoration
An orange classic Nissan Z driving on a road.

StorieZ: Like Father, Like Son
A portrait of Shinichiro Irie.

The Essence of Z-ness #2
A collage of images of women at Nissan.

Shaping Nissan’s future
Nissan LEAF’s lithium-ion batteries lined up in a factory.

The LEAF’s lithium-ion batteries find a home in Nissan’s automated guided vehicles
A mosaic of cars from different years.

Evolution of the Sun
An image showing the aerodynamics of a white Nissan Ariya.

Interior storm
A collage of Nissan logos on cars, motor show booth, and uniform.

Giving shape to brand identity
Lisy Kane in pink jumpsuit charging her red electric vehicle.

Programming the future...with a Nissan LEAF
Nallely Flores with her car key standing in front of her NP300 pickup.

From remote learning to mobile schooling
Ken Lee standing in front of a red Nissan vehicle.

10 questions with 2022 Nissan Pathfinder Senior Design Director Ken Lee
A family of 5 standing next to their gray Nissan LEAF.

Electric birth story: Bundle of joy delivered in Nissan LEAF
Hiroshi Tamura sitting in the driver seat of a Nissan Z.

The Essence of Z-ness: Hiroshi Tamura, Chief Product Specialist of the Z Proto
A man pausing in front of a Boulder building.

Boulder Nissan’s ‘EVangelist’ devotes his career to promoting EV ownership
A Christmas tree in front of a fireplace.

Let it snow: Nissan electric car designs inspire do-it-yourself, holiday joy
An illustration of 2 cars and a city in a rain storm behind.

How Nissan is using electric cars to power disaster recovery
A couple pausing with their silver Nissan LEAF.

Why purchasing a Nissan LEAF was Shannon Monroe’s ‘best investment’
A collage of Nissan's electric vehicles.

12 Nissan cars that showed the way to an electric future
Alfonso Albaisa and Satoru Tai pausing in front of multiple Nissan Z Proto.

The design story behind the Nissan Z Proto

INFINITI goes behind the curtain with Aloe Blacc to talk inspiration, motivation, and the all-new QX55
2 people hugging each other in front of a red Nissan truck.

Preschool teacher, auto journalist lead Nissan’s Team Wild Grace to highest ever finish in famed off-road competition
7 robots in a line on wood floor.

There’s something fishy about this robot

In the wake of disaster, Nissan Decherd Powertrain employees rally together to support intern’s family
A woman leaning on an orange car.

The Power of Orange

INFINITI at 2020 Rebelle Rally updates: Day 6 — Final stretch
A man in a blue jacket is working on the back of a truck.

Nissan TITAN, Armada owner Mylo Fowler delivers hope to Navajo Nation

The Rebelle Rally - Six burning questions with Daniel Ricciardo
A man with a gray apron pausing in a resutaurant.

Celebrity Chef Cory Bahr delivers relief to first responders in his Nissan TITAN
A Nissan LEAF parked next to a smokey building.

Nissan RE-LEAF: 100% electric emergency response vehicle concept
A yellow Z parked in front of 6 other Nissan Zs.

Nissan Z: 50 years of excitement
A couple pausing in front of a navy Nissan vehicle.

Groom’s go-to wedding planner? Nissan Concierge
A portrait of Alfonso Albaisa in front of a background that says "Power of Z".

Behind the design: Nissan Z Proto
A man playing the guitar.

Solar Power Record
A side profile of a man in front of a red GT-R.

Battle of Speed: Master Sushi Chef Hiroyuki Terada takes on the Nissan GT‑R NISMO
Nissan LEAF driving on a country road.

HumanDrive: The Grand Drive

How Nissan is supporting the fight against COVID-19
A front view of dark EV concept car.

Nissan takes cue from knights, dons shield for future designs

Strawberry farms forever
A man standing at the back of dark gray Nissan GT-R.

Chasing the 2020 Nissan GT‑R NISMO
A red Frontier King Cab pickup parked in a park with Brian Murphy in the driver seat.

Meet Brian Murphy and the ‘Million-Mile’ Frontier
A white LEAF decorated with Christmas lights.

The Nissan LEAF brings you the first-ever holiday ‘e-worm’
An image of 2 hands letting go of a wheel.

Hands-off driving: the result of a 20-year pursuit of safety
Rendering sketches of various cars in different color.

10 of Nissan’s most beloved models were California dreamed

Top 5 reasons why you should watch Formula E
A portrait of Christian Sauzedde.

From supercars to supercharge
3 Nissan heritage cars showcased in the Heritage Zone at Nissan HQ in Yokohama.

Nissan puts spotlight on heritage
Nissan’s iconic cars throughout the past eight decades displayed in a large room.

Nissan’s heritage told through iconic cars
2 GT-Rs driving on a race track in sunset.

Nissan celebrates 50 years of GT‑R
A red Nissan Z driving uphill in a city.

Nissan celebrates 50 years of Z
A white Tama parked in a white room.

The roots of Nissan’s leadership in electric vehicles
Yutaka Katayama standing next to Datsun Z in a black and white picture.

Life and Times of Mr. K: Yutaka Katayama
An illustration of 2 white cars driving in the city.

How electric vehicles can help communities bounce back after a disaster
Jamie Schou leaning on the trunk of her Titan.

Send It Foundation's TITAN truck is full of memories
A man pausing at the top of a mountain.

Remembering Jamie Schou: A legacy that lives through a 2006 Nissan ‘Send It’ TITAN
An illustration of a black and red colored office chair.

Take a seat: Nissan sketches ultimate esports gaming chairs

A journey down the Infinite Road: INFINITI at Pebble Beach 2019
2 children and a woman in front of an electric ice cream van.

5 ways EVs can transform mobile retail
2 people playing musical instruments sitting on the ground while a group of people surrounding them.

Nissan Experiment: What will a 'City of the Future' sound like?
Nissan Z painted with black and gold parked in a parking lot.

Z special edition anniversary models: a look back
A woman holding a white bunny.

Bunz the Bunny inspires Nissan designers
A person walking towards a silver Nissan Rogue in a parking lot.

Nissan Rogue inspires clothing designer Sheila Rashid
2 virtual screens showing cities by the wind shield.

See the invisible
5 people pausing in front of a white van.

Nissan engineers harvest NTCNA Organic Garden for food pantry
A man in white apron talking to his staff in a restaurant kitchen.

Chef David Goes to the #AmericanTITAN Plant
An image of a screen from an exhibit that shows 3 cars.

Nissan Celebrates 60 years of Japanese Cars in the U.S.
An image with a logo of Nissan the great Titan meat up with a green forest in the background.

Great TITAN Meat Up Movie
A black and white image of a Datsun driving on a road.

Against All Odds: BRE Datsun's Epic 1971 Season
Nissan Titan with a boat attached to the back of the car driving on a bridge.

Eric Jackson's Outdoor Adventures in Nissan TITAN
1987 Paris-Dakar rally car driving in the desert.

30 years on: Nissan’s iconic 1987 Paris-Dakar rally car rides again
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