Double honors for Nissan in S&P Global Mobility Automotive Loyalty Awards

NASHVILLE, Tenn. – Nissan has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for the 2023 calendar year.

Based on S&P Global Mobility U.S. loyalty analysis for 2023, Nissan had the greatest percentage of owners who returned to market and purchased or leased another Nissan vehicle from the same dealer in the 2023 calendar year.

Delivering a positive customer experience that evolves to meet the changing needs of consumers, Nissan works closely with its dealer network, investing in tools like Nissan@Home to provide dealers with better management and visibility of the customer journey – a "digital showroom" dealers can manage just as they do their physical retail environments.

Nissan's best-selling Rogue¹ was also celebrated for the highest Model Loyalty in the Small Utility Segment². A greater percentage of owners returned to market and purchased or leased another Rogue in 2023 than any other model in the competitive Small Utility category – the largest segment in the industry.

Offering the most standard safety features³ and best gas-engine fuel economy in its class⁴, the recently-refreshed 2024 Nissan Rogue has a starting Manufacturer's Suggested Retail Price (MSRP) of $28,420⁵ and is the first Nissan available with class-exclusive Google built-in integrated directly into the vehicle⁶.

Now in its 28th year of the Awards program, S&P Global Mobility analyzes loyalty throughout the year and conducts in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.comOpens in a new tab.. You can also follow us on FacebookOpens in a new tab., InstagramOpens in a new tab., X (Twitter)Opens in a new tab. and LinkedInOpens in a new tab. and see all our latest videos on YouTubeOpens in a new tab..

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1. Claim based on Nissan US sales from Calendar Year 2023. Includes all Rogue nameplates.
2. Based on S&P Global Mobility U.S. owner loyalty analysis in the 2023 calendar year.
3. AutoPacific Segmentation. 2024 Rogue vs. latest in-market competitors (excludes EV competitors). See Owner's Manual for safety information. Base Models Compared. Based on manufacturers' websites.
4. AutoPacific segmentation (excluding hybrids and electric vehicles). 2024 EPA Fuel Economy Estimates from 28 City/34 Highway to 30 City/37 Highway for 2024 Nissan Rogue.
5. MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and handling $1,390.
6. Not equipped on all vehicles. AutoPacific segmentation EXCLUDES EVs. Comparison based on 2024 Nissan Rogue vs. latest non-EV in-market competitors in Mid-Size XSUV Segment. Activation of NissanConnect Services SELECT package and connectivity service required.  Driving is serious business and requires your full attention. Only use features when safe and legal to do so. Never program while driving. App subscriptions may be required. GPS mapping may not be detailed in all areas or reflect current road status. Data rates may apply. Subject to third party service availability. Google, Google Play and Google Maps are trademarks of Google LLC. See www.nissanusa.com/connect/legalOpens in a new tab..