Nissan Mexicana announced that last month it broke its market share record. The company obtained a resounding market share of 25.5%, figure that had never before been achieved in the history of the company for a month of April and, even more, this market share is the highest for Nissan around the world despite the challenges experienced after the earthquake and tsunami in Japan.
Nissan is positioned on the top of the market for the 23rd consecutive month by commercializing 16,663 units among Mexican consumers; 5,413 units more than its closest competitor (with a difference of 8.2 per cent). With this figure, the company did not only attain a solid market share (25.5%) that is the highest one since August 1994 when it registered 26.8%, but it also attained a 17.8% increase compared against the same month of the previous year.
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Contact:
Diego Arrazola
Corporate Communications
+(52) 55 5628-2792.