• Nissan opens “New Frontiers” with conversations from Heisman House veterans
  • The three-part video series is available at NissanUSA.com (New Frontiers: Building Your Athlete Brand | Nissan USA)
  • The latest Heisman Trophy winner, college football’s Bryce Young, joins Tim Tebow, Devonta Smith, Baker Mayfield, Carson Palmer and Derrick Henry in the series, as well as Craig Young, Bryce’s dad

NASHVILLE, Tenn. – Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture into Name, Image, Likeness (NIL) with intentionality and purpose.

“In this moment of NIL, college athletes can define “who” they are, which can matter as much as their athletic performance, when it comes to partnership opportunities,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan U.S. “Nissan has been deeply centered in college sports for many years. This program is a natural extension of our support for colleges and collegiate athletics with something that we know quite a lot about: brand building.”     

The three-part video series is the first content that will be developed for “New Frontiers.” The content includes conversations around brand building for the long-term, making service and inspiration count both on and off the field, and putting the team first.

New Frontiers Episode 1 – Aim to Inspire:


New Frontiers Episode 2 – Find Your Cause:  


New Frontiers Episode 3 – Put Team First:


Longer-form content for Nissan’s “New Frontiers” is on the horizon for this winter.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

About the Heisman Trophy Trust
The Heisman Memorial Trophy annually recognizes the outstanding college football player in the United States. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletes and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for The Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or with special needs.

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Media Contact

Jeannie Whited
Senior Manager, Internal Communications

Issued by Nissan


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