NASHVILLE, Tenn. – Google today announced that Nissan North America’s “With Dad” Super Bowl XLIX commercial has beat out all competition to win this year’s YouTube AdBlitz™.
“With Dad” was voted by fans as their Favorite Super Bowl Commercial of 2015. With nearly 40 percent more total votes cast this year than last, this year’s fan favorite received 60 percent more votes than last year’s top pick.
The “With Dad” commercial, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin’s iconic “Cat’s In the Cradle.” It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin’s song, is broken.
The commercial also introduced audiences to two new vehicles never before seen: the GT-R LM NISMO, which will contest the LM P1 class of the FIA World Endurance Championship, the highest category in world sports car racing; and the all-new 2016 Nissan Maxima sports sedan, which will debut at the upcoming New York International Auto Show in April.
“The tremendous response we’ve had to the commercial is due in part to the excitement around the new vehicles teased in the spot, but mainly came down to creating a story that authentically resonated with our audience,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “In the commercial we saw both parents share equally in the courage, hard work and sacrifice required to keep the family strong – a struggle many people can relate to in their own daily lives.”
Prior to the Super Bowl, Nissan teased the theme of fatherhood featured in the commercial through a series of films made in collaboration with popular YouTube content creators and released to their extensive fan bases. During the game, viewers were asked to post their own #WithDad moments to social media.
As of today, the “With Dad” spot has received more than 22 million views since it was first posted on February 1, 2015. It is available for viewing at https://www.youtube.com/watch?v=Bd1qCi5nSKw.
TBWA\Chiat\Day Los Angeles, Nissan’s advertising agency, created the winning commercial.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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Nissan North America