NASHVILLE, Tenn. – For the past 15 years, sports fans have eagerly awaited the annual return of the Nissan Heisman House, where legends of college football unite under one roof for a season of camaraderie, hijinks and competitive spirit. This year, however, brings an unexpected twist: Due to an unforeseen but well overdue city inspection, the iconic Heisman House will be closing its doors for the season — sending its legendary residents on an ultimate road trip full of twists and surprises, powered by Nissan's latest lineup of award-winning vehicles.
On the road with a lineup engineered to conquer
Nissan was recently named #1 for New Vehicle Quality among Mass-Market brands in the J.D. Power 2025 U.S. Initial Quality Study, reflecting the company's customer-centric commitment to producing vehicles that deliver quality. This year's Heisman campaign showcases Nissan's lineup of vehicles that maximize customer satisfaction, including the Nissan Rogue Rock Creek that was named a MotorTrend #1 Ranked Compact SUV, the Nissan Frontier PRO-4X with its impressive 7,150-pound maximum towing capacity1, the Nissan Pathfinder Rock Creek with its powerful V-6 engine and the all-new, all-electric 2026 Nissan LEAF, boasting the lowest starting MSRP of any new EV currently on sale in the U.S.2.
"The Nissan Heisman House has always been where legends live — but this season, we're taking fans on the road with their favorite athletes and Nissan's most exciting new vehicles," said Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. "As we shift gears from front porch to open highway, Nissan is showcasing our award-winning lineup in ways that are as unexpected as they are unforgettable. It's not just a campaign — it's a road trip filled with rivalry, surprise and the kind of thrill only Nissan can deliver."
New faces at the Heisman House
This season's journey also welcomes the newest member to the Heisman brotherhood: Travis Hunter, a two-way star and the NFL's #2 overall draft pick. Hunter joins an all-star cast of returning favorites and legendary icons, including Jayden Daniels, Barry Sanders, Baker Mayfield, Eddie George, Tim Tebow, Robert Griffin III (RGIII) and Gino Torretta.
When the Heisman trophy winners are forced to leave the comfort of the Heisman House and hit the open road, they begin an ultimate adventure in their Nissan vehicles that unfolds across highways, campgrounds and other unexpected destinations. Among the spots is a collaboration that Heisman fans have been waiting for: A crossover into the world of another college football favorite, Fansville. Who from Fansville will the Heismans bump into this fall? Eagle-eyed sports fans will have to watch and see on this unmissable road trip.
Watch now and all season long
This year’s Heisman House campaign includes five spots that will launch starting August 28 and will run throughout the college football season on ESPN and continue across ABC, CBS, NBC and FOX. It will also be broadcast across all socials and online at https://www.youtube.com/user/nissanusa. The campaign spots include:
- "Launch Inspector" — It's Travis Hunter's rookie year at the Nissan Heisman House, but just as he's getting comfortable, a surprise home inspection sends him — and the rest of the Heisman legends — packing. With Baker Mayfield, Tim Tebow, RGIII and the crew hitting the road, the adventure becomes an epic road trip powered by Nissan's latest lineup. The 2025 Nissan Frontier, with its 310 horsepower, leads the way. The 2025 Nissan Pathfinder keeps the group rolling in comfort with seating for up to eight. And for those who prefer to go electric, the all-new 2026 Nissan LEAF offers up to 303 miles of range3.
- "State Line" — As the Nissan Heisman House sets off on an involuntary road trip, Eddie George drives Tim Tebow and Gino Torretta through Ohio. But before they cross into rival territory, Eddie's legendary competitive spirit takes the wheel of the 2025 Nissan Rogue.
Ready? See all the spots now
- "Sheriff"
- "Go Fish"
- "Shower"
While the address may have changed, the spirit of Nissan Heisman House remains the same — celebrating the best of college football, the legends who made history, the fans who keep the tradition alive and the innovation behind every Nissan vehicle that drives us forward.
For more information about the Nissan Heisman House campaign and to follow this season’s unforgettable road trip, visit https://www.youtube.com/user/nissanusa.
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About Nissan
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.
About the Heisman Trophy Trust
The Heisman Trophy Trust's mission is to grow the legacy and preserve the integrity of the Heisman Memorial Trophy, which is annually awarded to the outstanding college football player in the United States, whose performance epitomizes great ability combined with diligence, perseverance, and hard work. Beyond awarding the trophy, the Trust has a charitable mission to support and fund youth development programs in underserved communities throughout the country. Additionally, the Trust annually presents the Heisman Humanitarian Award to outstanding individuals in the sports world who further the Heisman vision. Our goal is to harness the power of the Heisman Trophy's legacy of athletic excellence to positively impact our nation's youth and provide more equitable opportunities for underserved communities. For more information visit www.Heisman.com.
- Towing varies by configuration. 7,150 lb. trailering rating for Frontier S King Cab 4x2. See Nissan Towing Guide and Owner's Manual for additional information. Always secure cargo.
- Comparison based on 2026 Nissan LEAF S+ vs. latest in-market EVs. Based on manufacturers' websites. MSRP excludes up to $1,495 destination and handling charges, tax, title, license and options. Dealer sets actual price.
- EPA-estimated range up to 303 miles for combined city/highway driving. 2026 EPA Fuel Economy Estimates 131 City, 111 Highway. Based on EPA formula of 33.7 kW/hour equal to one gallon of gasoline energy, EPA rated LEAF 75kWh S+ equivalent to 131 MPGe measured as gasoline fuel efficiency in city driving, and 111 MPGe in highway driving. Actual mileage will vary with trim levels, options, and driving conditions. See Customer Disclosure Form for details. Use for comparison only.
