PIGEON FORGE, Tenn. – Meat is on the smoker. Sides are on the grill. Drinks are in the fridge. Smokin' TITAN1 – for the first time ever – is lit.
To kick off this weekend's Great TITAN Meat Up, celebrity chefs Cory Bahr and David Rose have prepared a juicy New York strip and rack of ribs on Smokin' TITAN's custom Lang BBQ Smoker and Char Grill, officially marking the first time Smokin' TITAN has been fully utilized for the purpose it was built – as the world's first fully integrated in-truck-bed smoker and mobile kitchen.
"I am so excited we are finally breaking in this cooking machine," said Bahr, who is Food Network's "Chopped!" champion, among a laundry list of other accolades. "It's like my restaurant kitchen on wheels – if my restaurant kitchen was a meat-smokin' beast!"
Beginning at the crack of dawn Saturday morning, Bahr and Rose will serve as the official judges of the Great TITAN Meat Up, where the competitors – featuring teams of media members from Truck Trend, Internet Brands, AutoGuide, PickupTrucks.com and healthyfatchick.com, as well as a team from the Nissan Canton, Miss. Assembly Plant – will be challenged to out-cook a Nissan executive team.
"Barbecue, smoked meats and pickup trucks – does it get any better?" added Rose, also a Food Network personality and award-winning chef. "Smokin' TITAN is truly a marriage made in heaven – it's an honor to start this baby up and be a part of Nissan truck history. This TITAN is definitely smokin'!"
Nissan and barbecuing fans alike can follow The Great TITAN Meat Up on Nissannews.com/TITANMeatUp and on the @NissanUSATrucks Instagram and Facebook page – including a Facebook Live of the conclusion of the event at 4:45 p.m. EST Saturday afternoon – as well as by searching and utilizing the hashtags #SmokinTITAN and #TITANMeatUp.
For more information on the complete 2018 Nissan vehicle lineup, visit nissannews.com.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined annual sales of more than 10.6 million vehicles in calendar year 2017.
For more information our products, services and commitment to sustainable mobility, visit Nissan-Global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn, and see all our latest videos on YouTube.
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Nissan North America
Nissan Truck, SUV & Outdoor Communications
1. Smokin' TITAN is a project vehicle not available for purchase.